October 10, 2018

#deets – Virgin Hotels

The details make the difference. Get inspired by our favorite little brand details in our regular #deets series – this week featuring Virgin Hotels.

When Virgin Hotels launched their first US hotel in Chicago, they made an effort to pack in unique features and amenities that no other hotel offered (like a pull-out dog bed and an app with room controls), but they didn’t just stop at the features, as they went all-out with the small brand details to surprise and delight customers. Before a stay guests can take an online survey to select their preference of goodies to stock the on-brand, letterbox red mini-fridge; humorous notes highlight the services of the cleaning staff (dust-bunny collectors) and room rugs are adorned with London Underground graphics.

While these details won’t be the reason someone chooses to stay at the hotel, they help transform one-time guests, into loyal fans – the #deets make a difference!