American Born, British Trained
With Harley-riding bikers for parents, I was destined to break from the norm and make my own adventures. Though, instead of hopping on a hog, I jumped on a plane to Wales where I lived for 3 years while earning my degree in Graphic Communication at one of the top design schools in the UK.
From Corporate to Cannabis
My Midwestern work ethic helped me become a highly sought-after resource on the Global Brand teams of companies like Hyatt Hotels and Motorola Solutions.
After watching multiple friends with different chronic illnesses go in and out of the hospital struggling to find prescriptions able to provide relief—and, as a fellow ‘spoonie’ with a diagnosed chronic pain disease—I’ve seen how cannabis has helped others in states with legalization programs.
The more stories I hear, the more I want to support the success of cannabis businesses and help business owners create a brand with integrity and a strategy to help dispel stigma, as with more minds changed, more people can be helped.
With my experience in hospitality branding and food packaging design, I understand how important it is for cannabis dispensaries and edibles producers to build a brand with intention in order to stand out and shine in their own light within the fast-growing market.