The Ranks of Female CEOs in the Cannabis Industry Fell 9% since 2015*
Fed Up? So are we.

Even though the term ‘Mad Men’ was coined over 50 years ago, the creative industry in the Midwest still lacks diversity in leadership roles to this day.

We use our expertise to create change by helping more womxn grow their businesses faster and smarter so that they can claim their market space and become successful mentors for the leaders of tomorrow.

Big Brand Talent

Elevating Growing Businesses

Here at Pretty Lethal Designs, we’re a formidable formation of female creatives working collaboratively from across the country to help artisan cannabis businesses build a brand that can compete with the “big guys” gobbling the market.

We know the right moves because we’ve worked behind the scenes of a lot of household brands and top ad agencies. Together, we join forces to create a pretty lethal combination of skills that help growing businesses establish all of the key facets of an authentic, memorable brand: Strategy, Design, Marketing and Copywriting.

Some of Our Street Cred:

About The Owner

Samantha Everett

OWNER, BRANDING SPECIALIST
American Born, British Trained

With Harley-riding bikers for parents, I was destined to break from the norm and make my own adventures. Though, instead of hopping on a hog, I jumped on a plane to Wales where I lived for 3 years while earning my degree in Graphic Communication at one of the top design schools in the UK.

From Corporate to Cannabis

My Midwestern work ethic helped me become a highly sought-after resource on the Global Brand teams of companies like Hyatt Hotels and Motorola Solutions.

After watching multiple friends with different chronic illnesses go in and out of the hospital struggling to find prescriptions able to provide relief—and, as a fellow ‘spoonie’ with a diagnosed chronic pain disease—I’ve seen how cannabis has helped others in states with legalization programs.

The more stories I hear, the more I want to support the success of cannabis businesses and help business owners create a brand with integrity and a strategy to help dispel stigma, as with more minds changed, more people can be helped.

With my experience in hospitality branding and food packaging design, I understand how important it is for cannabis dispensaries and edibles producers to build a brand with intention in order to stand out and shine in their own light within the fast-growing market.

Our Fluffy

Little Bosses

Not gonna lie, these are the ones who really run the show around here. If you hear snuffles, borks, huffs, or jingles while on a call with us, it’s probably just one of the pups adding their input or grumbling that we’re disturbing their nap. 

Ollie

Ollie is our overly extroverted senior Yorkie who dreams of being a store greeter. He is the king of the castle and graciously welcomes everyone with excitement and enthusiasm.

Sasha

Sasha is our newest rescue pup. This 6yo Maltese has quickly become an overachieving team member considering the office is her favorite place to hang out—even after hours. 

Furever Loved
GWYNNIE
Our rescue Maltese, Gwynnie, sadly crossed the rainbow bridge in December 2017 from her heart defects after two years as our professional sassypants. Her legacy reminds us that even tiny creatures can have a larger-than-life impact on others.