CROSTINI BAR

RESTAURANT BRANDING STRATEGY  & DESIGN

Crostini Bar restaurant brand logo presentation
CLIENT //

Third Peak Hospitality, LLC

INDUSTRY //

Restaurant & Hospitality

OBJECTIVE //

Develop a restaurant brand identity for Crostini Bar—a new concept from Third Peak Hospitality that offers cheese boards, small plates, beers and wines that showcase local food artisans and farms. Located in the charming downtown of Wausau, Wisconsin, it was important for Crostini Bar’s brand to communicate it’s farm-to-table philosophy while harmonizing with the distinctive historic atmosphere of Wausau.

BRAND POSITIONING & STRATEGY

 Crostini Bar’s concept inspiration is to create an experience that evokes the feeling of enjoying the warmth of a fire on a cold winter day while reading a book in a cozy, comfortable well-worn leather chair.

To support this experience inspiration, we created Brand Qualities to fuel the Creative Direction for Crostini Bar’s brand development.

 

BRAND QUALITIES

COZY

The brand should feel like a comfortable retreat from the wintery outdoors.

QUIET

You can’t read a good book or listen to the crackle of the fire with loud distractions. The brand should not be loud or ostentatious.

RUSTIC

The brand should feel like a well-worn leather chair, reflecting the local small town surroundings.

WELCOMING

The brand should feel inviting and slightly familiar. Everyone should feel welcome and like a local.

QUALITY

The brand should feel high quality to reflect the artisan ingredients and attract the target millennial market.

AUTHENTIC

The brand should feel real and relatable. Nothing should feel forced or fake.

THE LOGO

MODERN ARTISAN

Telling the story of Crostini Bar as a fresh, modern purveyor of artisan food, this logo design communicates Crostini Bar’s blend of casual comfort with exquisite quality with it’s clean, bold lines and careful mix of friendly typefaces. Vintage influences create nostalgic shapes that balance the modern aesthetic to create an impression that’s contemporary without compromising character or craftsmanship.

This clean-lined script is hand-customized to add extra subtle character that is nostalgic in a fresh, contemporary style.

Crostini Bar restaurant brand logo design

Although the bold lines and modern shape gives a retro vibe, the worn and distressed elements soften this typeface to make it feel well-worn, comfortable and casual.

By mixing a modern type with a clean serif, we create a carefully curated look that rounds out the logo with artisan detail.

ADDITIONAL MARKS

CrostiniBar - restaurant brand abbreviated mark by Pretty Lethal Designs
CrostiniBar - restaurant brand alternate mark by Pretty Lethal Designs
CrostiniBar - restaurant brand full monogram
CrostiniBar_restaurant branding monogram
Abbreviated
Mark

Intended for:

Printing in small sizes or if space is limited.

Instances when tagline is redundant.

Instances when specialty printing is being used.

Alternate
Mark

Intended for:

Placing the logo on busy backgrounds or patterns.

Instances where the logo needs to stand out in a small spaces.

Instances when specialty printing is being used.

Full
Monogram

Intended for:

Supporting the main identity.

Adding subtle brand presence.

Small spaces or if space is limited.

Abbreviated
Monogram

Intended for:

Supporting the main identity.

Adding subtle brand presence.

Social media graphics & small spaces.

PALETTE & PATTERNS

Balancing cozy comfort and casual chic, a hearty plaid pattern creates a rustic yet modern impression for the brand. The supporting color palette is a careful selection of natural colors that have been refined for a contemporary feel and mixed with bold, modern hues. This friendly and familiar palette conveys the blend of modern artisan with vintage charm.

Crostini Bar restaurant brand color palette

TYPOGRAPHY

A careful combination of typefaces were selected to support the brand. A mixture of modern sans serif and rustic serif fonts further communicate the brand’s offerings of shared small plates by curating the type choices in careful hierarchy to maximize functionality without compromising character.

Crostini Bar restaurant brand menu typography
Crostini Bar restaurant brand menu typography
Crostini Bar restaurant brand logo presentation

Main
Typography

Menu
Typography

Web
Typography

IN LOVE?

If you think a restaurant branding approach like this could be helpful for your business, don’t be shy. Contact us for a free 30 minute consult, we’d love to see how we can help.

A 30 MINUTE CONSULT. ON US.