MISTOBOX

ILLUSTRATIONS/ICONOGRAPHY

CLIENT //

Mistobox

INDUSTRY //

Coffee Subscription Box

OBJECTIVE //

Develop a custom, unique style of illustrations for the Mistobox brand. Illustrations will be used on the website to demonstrate the Mistobox process for new customers.

CREATIVE APPROACH

The iconography style developed for Mistobox was inspired by their current branding — in particular the logo for ‘Mistobox One’. The circular basis for the illustrations keep the graphics self-contained and distinctive, but key elements break out of the borders to show individuality and playfulness. The clean, geometric illustration style is simple enough to be easily to understood, but complex enough to be visually interesting.

CLEAR COMMUNICATION

The goal for these icons is to explain the Mistobox subscription process to new visitors clearly and simply and help minimize the need for explanatory copy. Mistobox are using the icons on the landing page of their redesigned website.

Mistobox coffee icon screenshot
Mistobox coffee selection icon by Pretty Lethal Designs
— icon 1 —
CHOOSING THE COFFEE

Reinforces the idea that coffee is chosen based on the preferences subscribers select during the sign up process.

Mistobox coffee roasting icon by Pretty Lethal Designs
— icon 2 —
COFFEE IS ROASTED

A playful representation of open flame under coffee beans is used to simplify this stage since some subscribers may not recognize a coffee tester or roaster.

Mistobox coffee packaging icon by Pretty Lethal Designs
— icon 3 —
COFFEE IS SHIPPED

Consistent coffee bag graphic is placed in a Mistobox branded box

CUSTOMER DASHBOARD ICONS

CREATING CONSISTENCY

This set of icons is visible to existing customers who are exploring their customer dashboard after logging in. These icons weave consistency through the web experience by continuing the iconography style set by the process illustrations and reinforce the Mistobox brand while also creating a unique experience.

Mistobox craft coffee UX icon design set two by Pretty Lethal Designs

CUSTOMER DASHBOARD GRAPHICS

ENHANCING THE EXPERIENCE

These illustrations continue to reinforce the iconography style while adding interest and unique character to not-yet populated areas of the dashboard. These supporting graphics celebrate the joy of the coffee making experience to excite customers for their coffee to come.

Mistobox craft coffee brewing illustrations by Pretty Lethal Designs

ADDITIONAL WEB ICONS

DISTINCTIVE DETAILS

Because the only thing that should be out-of-the-box with Mistobox is delicious coffee, custom icons were created for even the fine details of their website. This allows their unique iconography style to flow through the entire web experience to shows their dedication to quality and craftsmanship.

Mistobox craft coffee UX icon design

LOVE IT?

Awesome! There’s plenty of good branding to go around!

If you think a branding approach like this could be helpful for your business, don’t be shy. Contact us for a free 30 minute consultation.

A 30 MINUTE CONSULT. ON US.