Nature Blessed

FOOD PACKAGING DESIGN & REBRANDING

Highlighting quality without adding fuss

Company

Coloma Frozen Foods

Industry

Frozen Fruits & Vegetables

Background

Nature Blessed is the direct-to-consumer division of Coloma Frozen Foods, a family owned and operated frozen fruit and vegetable company that’s worked with local Michigan farmers for over 60 years.

With a growing retail presence across 15 states around the Midwest, the importance of branding and packaging design became apparent since competitive shelf space means retailers can be picky on what they want seen on their shelves.

Considering they’re one of the only brands willing to use clear bags to show the quality of their produce, Nature Blessed knew that with improved designs, they could show grocers and customers alike that no one knows fruits and vegetables better than the folks who grow them.

Challenges
  • Low-quality of old packaging design led to an assumption that their product was low-quality, too
  • Logo and packaging designs aren’t reflecting the high quality and completely natural fruits and vegetables that they offer
  • Current packaging design collects fines from FDA
  • With over 100 years and generations of family members in the company, change can be a hard thing
The Strategic Edge
Coloma Foods have been feeding the Midwest for over 70 years. The company originally emerged as a cooperative canning company in the town of Coloma, MI, and while the technology has changed to flash freezing, the location and the passion for fresh food has remained the same.
The freshly rebranded logomarks for Nature Blessed, a family-owned fruit and vegetable co-op from Coloma Michigan
The colorful range of fruit and vegetables helps Nature Blessed food packaging pop in the freezer aisle - Pretty Lethal Designs
The Outcome
The clear window design of the packaging lets the bright colors of the fruit and veg stand out, creating an eye-catching, colorful display in the freezer aisle. The impact of the designs immediately increased sales – and together with a marketing strategy that will focus on recipes and cooking tips, reaching your five-a-day got a little more appealing.
The clear window design of the packaging lets the bright colors of the fruit and veg stand out, creating an eye-catching, colorful display in the freezer aisle. The impact of the designs immediately increased sales – and together with a marketing strategy that will focus on recipes and cooking tips, reaching your five-a-day got a little more appealing.
The High Point
Working with retailers to display a variety of products in a row helped create a rainbow-like row of color – enhancing the eye-catching appeal of the fruit and veg. 
The redesigned bottle label for Nature Blessed tart cherry concentrate - Pretty Lethal Designs

IN LOVE?

If you think a food branding and packaging design approach like this could be helpful for your business, don’t be shy. Contact us for a free 30 minute consult, we’d love to see how we can help.

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