Botaniq Detroit

CANNABIS DISPENSARY BRANDING & PACKAGING DESIGN

Shaping the Image of Midwest Cannabis

COMPANY

Botaniq Detroit

INDUSTRY

Medical Cannabis

BACKGROUND

Botaniq is Corktown, Detroit’s first legal provisioning center (aka dispensary). After year’s of working with local and state government to apply for licenses and meet the criteria to open, Botaniq opened their doors in Detroit’s historic Corktown neighborhood in fall 2018.

The team behind Botaniq are passionate crusaders for the healing benefits of cannabis and staunch advocates of correcting the devastating effects of prohibition and the War on Drugs.

Challenges
  • Appeal to new and experienced cannabis users
  • Develop a packaging system that can accommodate future product range growth
  • Develop a brand to work across digital spaces, physical storefront and packaging
  • Infuse the history and character of Corktown into the brand
THE STRATEGIC EDGE
Michigan’s cannabis laws are still evolving, and with recreational cannabis on the horizon, we developed the BotaniQ brand with future growth in mind. Both the brand marks and packaging lines were designed to allow for expansion into new towns and cities, and new product lines, with the vision of becoming a leading cannabis brand in the Midwest.
The Outcome
BotaniQ’s visual identity, inspired by their location in the historic neighborhood of Corktown, was built for growth. As well as the main logo, badge and monogram; the brand includes a full packaging range.
  • Flower labels
  • Tinctures
  • Pre-roll packaging
  • Vape cartridges
  • Concentrates
  • Rosin
  • Edibles
  • Topicals
Cannabis packaging & branding ©PrettyLethalDesignsLLC
The Impact
BotaniQ opened its door on November 6, the same day that Michigan voters approved a ballot measure to legalize recreational cannabis.
The BotaniQ brand is the first high-end cannabis brand in the Midwest and has been described by customers as “bright and inviting”.

IN LOVE?

If you think a food branding and packaging design approach like this could be helpful for your business, don’t be shy. Contact us for a free 30 minute consult, we’d love to see how we can help.

A 30 MINUTE CONSULT. ON US.