Lyman Woods Honey

HAND-CRAFTED JAR LABEL DESIGN

Hand drawn label design for Lyman Woods honey, designed by Pretty Lethal Designs
CLIENT //

Lyman Woods Nature Center

INDUSTRY //

Forest Preserve, Bee Farm, Park District

OBJECTIVE //

Develop a new, custom honey label for the limited-supply jars of freshly harvested honey produced in Lyman Woods. Two sizes of honey jars will be produced – 8 oz. and 1 lb. Label must be low cost to produce and easy to assemble.

CREATIVE APPROACH

Any honey connoisseur will agree how the habitat and surrounding nature of the bees will greatly affect the honey produced.

And in Lyman Woods, the bees have a unique and precious area of land to explore. As a nature preserve, Lyman Woods not only has a wide variety of trees and wildlife that flourishes on its grounds, but also features a large area of oak trees that have been undisturbed by humans since the mid-1800’s.

We believed this idea to be poetic and beautiful that the honey Lyman Woods produces is infused with history left wild for over 150 years.

A TASTE OF HISTORY

It was our goal to produce a honey label design that was unique and pulled away from cliché, so honeycomb and bee elements were used in sparing and subtle ways and the focus was placed on the incredibly unique surroundings that influence the honey being produced.

To reflect this heritage, the label features oak leaves flourishing wildly around the hand-lettered name. The layout and shapes of the label drew inspiration from vintage labels, posters and linotypes.

Hand drawn label design for Lyman Woods honey, designed by Pretty Lethal Designs
LARGE JAR LABEL
Hand drawn label design for Lyman Woods honey, designed by Pretty Lethal Designs
SMALL JAR LABEL
Hand drawn label design for Lyman Woods honey, designed by Pretty Lethal Designs
BACK LABEL
Hand drawn label design for Lyman Woods honey, designed by Pretty Lethal Designs

BREATHLESS?

Well, we’d love to craft something as equally breath-taking for your business.

If you think a custom, hand-crafted branding approach like this could be helpful for your business, don’t be shy. Contact us for a free 30 minute consultation.

A 30 MINUTE CONSULT. ON US.