Coloma Frozen Foods
Frozen Fruits & Vegetables
Nature Blessed is the direct-to-consumer division of Coloma Frozen Foods, a family owned and operated frozen fruit and vegetable company that’s worked with local Michigan farmers for over 60 years.
With a growing retail presence across 15 states around the Midwest, the importance of branding and packaging design became apparent since competitive shelf space means retailers can be picky on what they want seen on their shelves.
Considering they’re one of the only brands willing to use clear bags to show the quality of their produce, Nature Blessed knew that with improved designs, they could show grocers and customers alike that no one knows fruits and vegetables better than the folks who grow them.